A robust intake discussion and brainstorming session lay the groundwork for a successful branding or rebranding process. To make your branding or rebranding effective, a profound understanding of your company, its target audience, core values, and market positioning is essential.

During this conversation, we ask the right questions to delineate your needs and preferences. This can lead to the discovery of unique aspects that can set your brand apart from the competition, subsequently used to build a powerful brand identity.

After the brainstorming session, we dive into all the necessary input to create 3 to 4 style proposals that align with the narrative you wish to convey. This provides a clear vision of how your brand could look and the direction we want to take with the design. Alongside the concept boards, we also present name and slogan creations.

The identity involves crafting the unique storyline of your company and outlining key features and USPs. The result is a description of your concept in approximately 600 words, serving as a foundation for further marketing efforts. It articulates the essence of the business and how it aims to position itself in the market.

The development of visual and design elements that reflect a brand's identity. This includes designing the logo, colors, typography, visual style, and all other visual elements used to create a recognizable and consistent brand identity.

Once your branding takes shape, it's time to explore how it can come to life. These personalized designs, from business cards to storefront signage, for digital and print, are collaboratively designed with your input.