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How often do you receive an email with impersonal content that isn't useful to you? By the way, this is one of the marketing trends in this blog post that your company can start implementing right away. Read on and discover our 7 favorite marketing trends for 2024.
1) Leveraging employees as brand ambassadors
You already have a goldmine of enthusiastic ambassadors in-house, but perhaps you’re not utilizing them yet. Employees who share real stories and understand how the company operates can more easily gain consumer trust and influence their decision-making. Free advertising with a golden touch. Always a win, right?
2) Consciously choose micro-influencers
Yes, micro-influencers are the way to promote your products or services. They have 1,000 to 10,000 followers who are highly engaged and share the specific interests of their influencer. Carefully select an influencer who aligns with your target audience. Moreover, they are much more affordable than high-profile content creators, often creating content in exchange for a service or product from a company. Additionally, they are perceived as sincere due to their authentic content and selectivity in the number and type of advertisements on their channel.
3) Don’t adopt AI-generated content uncritically
Anyone can use AI to create content, but AI-generated content is often impersonal and lacks the character of your brand. While this may seem like a budget-friendly decision, it often costs you in customer loyalty and your personal touch. It’s better to invest in video, organic, and personalized content that truly resonates. Remember: AI is a handy tool, but always combine it with human creativity and insight, even ChatGPT says so.
4) Why the offline experience is still so important
Digital fatigue is becoming more common. More and more brands are realizing the importance of a personal connection with customers through human and tangible offline touchpoints. Offline experiences offer unique opportunities for deep connections with your brand, such as events or exclusive previews.
5) Consumers are drowning in the abundance of content
In this digital world, consumers are overwhelmed with content and messages. Personalization and relevant content are the lifebuoy here. With personalized emails, targeted social media posts, and personal product recommendations, you win the hearts of your customers. Of course, you need to know your target audience and stay informed about trends. Brands that create authentic and valuable content that aligns with the interests of their audience win. Are you on the path to victory?
6) VR and AR are making a comeback
Good news: because AR and VR have become more accessible, marketers will invest 84% more in this technology. But what drives this trend? VR and AR technology are not only becoming more accessible over time, but they also offer a unique opportunity for companies to create personal, immersive experiences: that little extra. Due to their interactive nature, and precisely because personal content works so well, customers want more and more. Think of examples like cosmetic filters and apps that allow you to visualize furniture in your own home. It's clear that an original way to use VR and AR strongly plays to your advantage. It’s time to use your creativity to make your brand stand out even more.
7) Native advertising outperforms push ads
The power of native advertising lies in its subtle integration. Unlike traditional, intrusive advertising, native advertising seamlessly blends into the environment. Think of an Instagram post where you suddenly see ‘sponsored’ at the top. You didn’t notice it at first, did you? Precisely because these ads don’t ‘feel’ like ads, they are viewed 50% more than a classic website banner.
1) Leveraging employees as brand ambassadors
You already have a goldmine of enthusiastic ambassadors in-house, but perhaps you’re not utilizing them yet. Employees who share real stories and understand how the company operates can more easily gain consumer trust and influence their decision-making. Free advertising with a golden touch. Always a win, right?
2) Consciously choose micro-influencers
Yes, micro-influencers are the way to promote your products or services. They have 1,000 to 10,000 followers who are highly engaged and share the specific interests of their influencer. Carefully select an influencer who aligns with your target audience. Moreover, they are much more affordable than high-profile content creators, often creating content in exchange for a service or product from a company. Additionally, they are perceived as sincere due to their authentic content and selectivity in the number and type of advertisements on their channel.
3) Don’t adopt AI-generated content uncritically
Anyone can use AI to create content, but AI-generated content is often impersonal and lacks the character of your brand. While this may seem like a budget-friendly decision, it often costs you in customer loyalty and your personal touch. It’s better to invest in video, organic, and personalized content that truly resonates. Remember: AI is a handy tool, but always combine it with human creativity and insight, even ChatGPT says so.
4) Why the offline experience is still so important
Digital fatigue is becoming more common. More and more brands are realizing the importance of a personal connection with customers through human and tangible offline touchpoints. Offline experiences offer unique opportunities for deep connections with your brand, such as events or exclusive previews.
5) Consumers are drowning in the abundance of content
In this digital world, consumers are overwhelmed with content and messages. Personalization and relevant content are the lifebuoy here. With personalized emails, targeted social media posts, and personal product recommendations, you win the hearts of your customers. Of course, you need to know your target audience and stay informed about trends. Brands that create authentic and valuable content that aligns with the interests of their audience win. Are you on the path to victory?
6) VR and AR are making a comeback
Good news: because AR and VR have become more accessible, marketers will invest 84% more in this technology. But what drives this trend? VR and AR technology are not only becoming more accessible over time, but they also offer a unique opportunity for companies to create personal, immersive experiences: that little extra. Due to their interactive nature, and precisely because personal content works so well, customers want more and more. Think of examples like cosmetic filters and apps that allow you to visualize furniture in your own home. It's clear that an original way to use VR and AR strongly plays to your advantage. It’s time to use your creativity to make your brand stand out even more.
7) Native advertising outperforms push ads
The power of native advertising lies in its subtle integration. Unlike traditional, intrusive advertising, native advertising seamlessly blends into the environment. Think of an Instagram post where you suddenly see ‘sponsored’ at the top. You didn’t notice it at first, did you? Precisely because these ads don’t ‘feel’ like ads, they are viewed 50% more than a classic website banner.